From Portland Afoot
Transportation Options is a program by the Portland Bureau of Transportation that attempts to save money by reducing road congestion, mostly by increasing the percentage of trips in Portland taken without cars.
SmartTrips is an individualized marketing program, part of Transportation Options, that delivers bike maps, walking maps, and transit information to residents and businesses in a given area. The program offers its personalized goody bag to new residents; to anyone who asks for it; and, each spring, to everyone in a given area of the city.
As of 2010, according to Options Manager Marni Glick, 9 to 15 percent of Portlanders who receive the packages respond in some way.
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